CAREERS

POSITION CONCEPT AND SUMMARY: 

Oversee internal and external communications for the organization including creating and distributing newsletters, event materials, brochures, graphics, and other marketing assets, ensuring all content aligns with the Council’s and Scouting America brand standards. This role includes managing and developing content for the Council’s website and social media accounts to maintain timely and engaging communication with various audiences. Collaborating closely with the volunteer Executive Board Vice President of Marketing as well as the staff members including the Field Director, Development Director and Director of Properties, Camping and Restoration. The Marketing & Communications Manager will ensure that all marketing and communication initiatives support the Council’s strategic goals.

Responsible for developing and executing project plans to achieve organizational goals and assist with the Council’s crisis communication plan. As well as analyze market trends, consumer behavior, and the competitive landscape to inform strategic decision-making.
 

Leadership responsibilities include driving recruitment and retention of youth and adults, managing and protecting the brand, overseeing crisis communication strategies, conducting data analysis project, ensure efforts align with the Council’s strategic objectives.

 

PRINCIPAL RESPONSIBILITIES:

• Oversee the creation and distribution of all internal and external marketing and communication needs; including newsletters, event materials, brochures, graphics and other marketing assets.

• Develop and manage content for Council’s website and social media accounts.

• Closely collaborate with the Scout Executive and Executive Board Vice President of Marketing to ensure initiatives are in alignment with Council brand standards and marketing strategies.

• Assist the Development Team in planning, and promoting Council fundraising events.

• Secure positive coverage of Scouting stories in Northeast Indiana media. Prepare and distribute press releases for council activities and to recognize volunteer achievements. Provide on-site assistance to reporters, other media representatives and council staff.

• Support the Council’s communication strategy by posting timely updates, monitoring engagement and sentiment, and promptly responding to inquiries and comments.

• Track and provide regular metrics on engagement with social media content, and work with Scouting constituents to provide instructions and tools to capture metrics/create content on the sites they run.

• Assist the Scout Executive with execution of the Council’s crisis communication plan.

• Coordinate with contracted marketing support vendors as appropriate.

• Regular and predictable attendance is a requirement of the job.

• Perform other duties as assigned by the Scout Executive.​

 

ACCOUNTABILITY: PDS Goals, to be determined on an annual basis.

MATERIALS AND EQUIPMENT USED: Computer, copier, printer, telephone, scanner, phone, audio-visual equipment, and other office-related equipment

 

PHYSICAL ACTIVITIES AND REQUIREMENTS: Physical requirements include reaching, standing, walking, grasping, lifting, feeling, talking, hearing, repetitive motions, computer keyboarding, driving motor vehicle. Must be able to sit and work at a computer keyboard and be able to perform repetitive and stretching motions. While in office, work is usually sedentary. Occasional heavy lifting of boxes, files, and equipment (up to 30 pounds); as well as other reasonable physical needs for an office environment.

MENTAL DEMANDS: Reading, detail work, confidentiality, problem solving, language, training, math, reasoning, verbal communication, written communication, customer contact, ability to work independently and make independent judgement decisions consistent with council policies and procedures, manage multiple concurrent tasks, frequent interruptions in a fast-paced environment, continual change.

 

WORKING CONDITIONS: The employee is not substantially exposed to adverse environmental conditions. When visiting council camps, the employee may be exposed to some special adverse environmental conditions.

 

WORKING RELATIONSHIPS, SUPERVISION, VOLUNTEER RELATIONS: No direct staff supervision. Recognize the importance of a good working relationship with other staff members. Recognize the importance of a close and harmonious working relationship with all volunteers.

 

MINIMUM QUALIFICATIONS:

• A Bachelor’s degree or equivalent in journalism, communications, public relations, marketing or a related field from an accredited institution

• Two to four years of experience in a marketing or public relations role

• The ability to register and maintain registration as an adult volunteer within Scouting America

 

ESSENTIAL SKILLS REQUIRED:

• Strong writing and verbal communication skills in working with staff, corporate and community leaders

• Ability to relate to a wide variety of personalities

• High level of organizational skill

• The capability to deal with several working projects at any given time

• Set and achieve challenging, aggressive, yet achievable targets for success

• Familiarity with Microsoft Office and Canva software preferred

• Ability to communicate plans effectively to fellow staff members staff

• Scouting knowledge helpful but not necessary

• Strong public relations skills

• Provide a positive professional example to council staff and volunteers

• Ethical Conduct and Confidentiality

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TITLE: Marketing & Communications Manager

POSITION REPORTS TO: Scout Executive

 

FLSA Status: Exempt

 

PRIMARY OFFICE: Anthony Wayne Area Council, 8315 West Jefferson Blvd., Fort Wayne, IN 46804

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SEND RESUME: John Gliot, Scout Executive (John.Gliot@scouting.org)